LUMINA↗
03 / INDEPENDENT CONCEPT
Identity · Art direction · Digital
THE BRAND
Mindful living.
An imagined shop for crystals, candles and objects for mindful living. LUMINA makes space for small, intentional pauses in everyday life.
THE IDEA
A crystalline symbol, soft geometry and an atmospheric palette create a recognizable world across packaging, campaigns and a considered digital experience.
NAMING / VISUAL IDENTITY / MOTION / CAMPAIGN / DIGITAL
A world you can feel.
LUMINA / ART DIRECTION
Make space for the senses.
Natural stone, warm light and considered objects. A photographic mood that brings a softer, human rhythm to the brand.
THE BRAND IN A FEW WORDS
Come back to you.
One identity. Every color.
Color with character.
Click a swatch to copy its HEX code.
A brand that moves.
Out in the world.
FROM AN IDEA TO AN OBJECT
Objects with intention.
From identity to experience.
Explore the brand website ↗A separate, responsive concept website with its own visual language and navigable content.
Good design travels.
BUILT AS A SYSTEM
Vectors,
ready to go.
Outlined, scalable SVG artwork. Logos, symbols, colorways, patterns, stationery and campaign assets in one download.
Independent portfolio concept by Laura Castillo. These applications demonstrate a proposed visual system. The brands, sample contacts and campaigns are illustrative; the application and vehicle scenes are AI-assisted mockups. Photographic mood images are licensed stock references, credited above, and do not represent actual brand commissions or endorsements.
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