01↗TRAMA
Culture connects us.
Visual identity · Cultural center
INDEPENDENT BRAND CONCEPTA LITTLE STRATEGY. A LOT OF CHARACTER.
DESIGN THAT
feels ALIVE.
Brand identities, packaging & digital experiences for ideas that deserve to stand out.
Meet the work ↘Made of curious ideas.
GOOD
IDEAS
INSIDE
IDEAS
INSIDE
VISUAL IDENTITY PACKAGING DIGITAL DESIGN GOOD ENERGY
01 / SELECTED WORK
Different worlds.
Same curious mind.
Three brands.
Three complete visual worlds.
03 projects
✳ Self-initiated concepts. Original vector systems with AI-assisted vehicle mockups.
CURIOUS BY NATURE
A GOOD
EYE.
A little soul.
LAURA CASTILLO / DESIGNEREYE.
A little soul.
02 / THE PERSON BEHIND THE PIXELS
Hi, I’m Laura.
I connect the dots.
A multidisciplinary designer from Guatemala, based in Phoenix. I studied Comprehensive Design at ITESO in Guadalajara.
My practice moves between identity, print and digital. I bring together clear ideas, expressive typography and the small details that make a brand feel like itself.
I work in English and Spanish, with experience in graphic design, social content and interface design.
Let’s connect ↗PHOENIX, AZENGLISH / ESPAÑOL
03 / WHAT I BRING
Big picture.
Tiny details.
01Brand identity+
Logo systems, symbols, color and typography that give every brand a clear point of view.
02Packaging & editorial+
Objects, printed pieces and layouts made to look good and feel considered.
03Web & digital design+
Expressive interfaces, website concepts and prototypes that connect identity with experience.
04Campaigns & social content+
Visual worlds that travel across posters, feeds, stories and every other touchpoint.
THE WAY I WORK
Ask good questions.
Understand the story, the audience and the intention.
Follow the idea.
Explore, experiment and find the visual connection.
Make it matter.
Refine the details into a complete, coherent system.
HAVE A GOOD IDEA?Open to design roles & collaborations
LET’S MAKESOMETHING.
A new brand, a new perspective, or a place on your team.