The intention
Introduce the collection, build recognition and invite people into a calmer visual world.
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VELORA↗
04 / INDEPENDENT CONCEPT
Campaign · Wellness · Social
THE BRAND
Wellness campaign.
Rooted in Balance is a wellness campaign concept for VELORA. Botanical shadows, tactile objects and a calm editorial voice connect everyday rituals across packaging, outdoor, email and social media.
THE IDEA
Small rituals. Big shifts. A soft olive-and-ivory system pairs an expressive lowercase wordmark with a fine botanical symbol. Gentle motion gives the message room to breathe.
CAMPAIGN / ART DIRECTION / SOCIAL / EMAIL / MOTION / DIGITAL
VELORA / THE CAMPAIGN
Rooted in Balance.
Mind. Body. Everyday. A connected campaign for the small rituals of daily life.
The audience
A concept audience of women aged 20–40 interested in wellness, mindful routines and natural living.
The touchpoints
Packaging, outdoor posters, email, social feeds, vertical stories and a campaign landing page.
A TACTILE BRAND WORLD
Small rituals. Big shifts.
01 /
Give the message room to breathe.
Gentle fades and a botanical pulse carry the message across a horizontal campaign format.
02 /
A brand that moves.
03 /
One identity. Every color.
04 /
Out in the world.
05 /
Color with character.
Click a swatch to copy its HEX code.
THE BRAND IN A FEW WORDS
Live in balance.
06 /
From identity to experience.
Explore the brand website ↗A separate, responsive concept website with its own visual language and navigable content.
07 /
Good design travels.
BUILT AS A SYSTEM
Vectors,
ready to go.
Outlined, scalable SVG artwork. Logos, symbols, colorways, patterns, stationery and campaign assets in one download.
Independent campaign concept. Product and vehicle scenes are AI-assisted mockups.
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